Cattle Print

Signed & Numbered by the Margaret Calvert
Edition of 50
Two colour screenprint on 410gsm Somerset Tub Sized Paper
Size: A0 (841mm x 1189mm)

This Cattle print is part of a very special set of five signed and editioned British Road Sign screenprints produced in collaboration with Margaret Calvert that feature designs chosen by Margaret to celebrate their iconic status in British culture. The prints are only being sold through the Design Museum and our own project store on this site.

In 1965, one of the most ambitious and effective signing systems was launched in Britain. The new system, relating to Continental protocol, included a set of pictograms and a new letterform named Transport designed by Jock Kinneir and Margaret Calvert. Despite minor modifications, the system still remains in place today.

These five prints are part of the British Road Sign Project which was curated by artist and designer Patrick Murphy. It celebrated the 50th anniversary of the signs by inviting over 80 leading artists and designers to transform the familiar circle, triangle and square signs. Participants included Sir Peter Blake, Sir Kenneth Grange, Neville Brody, Jonathan Barnbrook and Sir Terence Conran. The collaborative signs evolved the original signs' function of instructing people about speed limits and directions into a poetic disruption of our everyday. Patrick also invited Margaret to create her own anniversary sign for the project which was titled ‘Bang, Bang’ and involved supplying a sign for Margaret to have a friend shoot 50 gunshots through it. This related to how sometimes the signs are used as target practice.

An installation of signs took place at the Design Museum during London Design Festival 2015, a book about the project is available through and further anniversary signs at www.britishroadsignproject.co.uk

During the project, Patrick asked Margaret to select five of her original signs to celebrate the 50th anniversary. The five subsequent designs were turned into prints which are now available to buy as limited edition signed copies.

Dispatch
- Prints are dispatched within 7 days of ordering by courier.
- Tracking will be sent to customers notifying them of delivery times.
- Packed in tissue and rolled in extra strong, wide-diameter tubes.
- Supplied without a frame.

Project information can be found at www.britishroadsignproject.co.uk

Please enquire about shipping to international destinations.